Marketing Manager - Social Media, CRM & Brand Communications

Apollo Hospitals is seeking a marketing professional to lead end-to-end digital marketing, CRM, and brand communication strategies. The involves managing social media platforms, executing targeted customer lifecycle campaigns, and ensuring consistent brand messaging across all touchpoints. The candidate will collaborate with cross-functional teams and external agencies to deliver high-impact campaigns, enhance customer engagement, and drive measurable business growth.

Roles and Responsibilities:

• Lead and execute social media strategy across platforms, including content planning, campaign execution, and performance optimization
• Develop monthly content calendars aligned with business goals, campaigns, and health awareness initiatives
• Drive engaging and performance-oriented content including videos, reels, and digital campaigns
• Plan and execute CRM campaigns across multiple channels such as Push Notifications, SMS, Email, WhatsApp, and App platforms
• Design and implement customer lifecycle journeys to improve acquisition, retention, and repeat purchases
• Utilize CRM tools (e.g., Clevertap) to execute and optimize campaigns for better engagement and conversion
• Collaborate with eCommerce, category, and growth teams to drive conversion-focused marketing initiatives
• Manage creative, digital, and media agencies to ensure timely and high-quality campaign delivery
• Maintain brand consistency across all marketing channels and customer touchpoints
• Track and analyze campaign performance using KPIs such as engagement rates, CTR, conversions, retention, and ROI
• Optimize marketing strategies based on data insights to improve effectiveness and business outcomes
• Ensure seamless execution of integrated campaigns across social, paid media, and CRM channels

At Apollo Hospitals, our goal is simple yet powerful: to help people live healthier, longer lives. Since 1983, we have been providing trusted, high-quality medical care to millions of patients in India and around the world.

Our Vision

We aim to “Touch a Billion Lives” by making advanced healthcare accessible, affordable, and reliable for everyone.

Our Mission

We are committed to:

• Delivering international-standard healthcare to every individual
• Maintaining excellence in treatment, education, and research
• Serving humanity with compassion and responsibility

Who We Are

Founded by Dr. Prathap C Reddy, Apollo Hospitals is India’s first corporate hospital and one of Asia’s largest healthcare providers.

Today, we offer a complete healthcare ecosystem including:

• Hospitals and specialty centres
• Clinics and diagnostic services
• Pharmacies
• Online consultations (Apollo 24/7)
• Home healthcare services

Why Patients Trust Us

1. Experienced Doctors

• 13,000+ skilled doctors across specialties
• Experts in complex and critical treatments

2. Advanced Technology

• Robotic surgeries and modern medical equipment
• South East Asia’s first Proton Therapy Centre

3. Large Healthcare Network

• 74 hospitals across India
• Serving patients from 150+ countries

4. Proven Track Record

• Millions of successful surgeries and treatments
• High success rates in critical procedures like heart, cancer, and transplants

Our Special Strengths

Heart Care

• 25 world-class heart institutes
• Thousands of life-saving cardiac procedures

Cancer Care

• 26 comprehensive cancer centres
• Millions of patients treated with advanced therapies

Transplants & Critical Care

• 27 transplant centres
• Leaders in liver, kidney, and bone marrow transplants

Care Beyond Treatment

We believe healthcare is not just about curing illness—it’s about preventing it and supporting communities.

Our initiatives include:

• Free and subsidized care for children and underprivileged patients
• Awareness programs for heart health and cancer prevention
• Rural healthcare through community health models

A Typical Day at Apollo

Every day, we:

• Treat 24,000+ patients
• Perform 1,000+ surgeries
• Save lives through emergency care and transplants
• Help people stay healthy through preventive checkups

Our Promise to You

At Apollo Hospitals, every patient is treated with:

• Care – Personalized attention and compassion
• Quality – World-class medical standards
• Trust – Transparent and ethical practices