Branding Executive

The Branding Executive will support hospital branding, marketing campaigns, promotional activities, doctor visibility, patient awareness content, and local brand communication at HCG Hospitals, Rajkot. This requires any graduation qualification with 1–2 years of experience in branding, sales, healthcare marketing, or promotional coordination. The candidate should have good communication skills, creative coordination ability, and understanding of hospital brand representation.

Roles & Responsibilities

• Support hospital branding activities across digital, offline, and local market channels.
• Coordinate promotional campaigns for hospital services, specialties, doctors, and health programs.
• Assist in planning health camps, awareness activities, events, and patient education campaigns.
• Coordinate with marketing, sales, doctors, designers, vendors, and operations teams.
• Maintain brand consistency in posters, banners, creatives, brochures, and communication materials.
• Track campaign enquiries, patient leads, branding response, and promotional activity performance.
• Support social media content planning, event coverage, and local visibility activities.
• Coordinate printing, display placement, vendor follow-up, and branding material distribution.
• Maintain reports of branding activities, campaign expenses, and lead generation outcomes.
• Collect market feedback and support competitor activity tracking.
• Ensure healthcare communication is ethical, accurate, and patient-friendly.
• Support hospital visibility, reputation, and patient trust-building activities.
• Strengthen HCG brand presence in the assigned local market.