Field Officer - Sales and Marketing

Field Officer - Sales and Marketing is responsible for promoting company products, achieving sales targets, and building strong relationships with doctors, pharmacists, and healthcare professionals within the assigned territory. The involves field sales activities, prescription generation, market development, customer engagement, product promotion, and implementation of marketing strategies to support business growth.

Roles & Responsibilities:

• Promote company products to doctors, pharmacists, and healthcare professionals as per divisional strategies.
• Achieve assigned sales targets and prescription generation objectives within the territory.
• Ensure timely product availability at chemists and pharmacies to meet prescription demand.
• Generate Personal Order Bookings (POBs) as per company norms and sales requirements.
• Conduct regular doctor and chemist visits with proper coverage and frequency planning.
• Perform effective RCPA (Retail Chemist Prescription Audit) and maintain accurate records.
• Execute pre-call planning and set clear objectives for every customer interaction.
• Maintain daily call averages for doctors and chemists as per organizational guidelines.
• Build and maintain long-term professional relationships with doctors, chemists, and customers.
• Conduct product demonstrations, doctor meetings, symposiums, and promotional activities.
• Support successful execution of new product launches and market development initiatives.
• Identify potential business opportunities, new customers, and growth areas within the territory.
• Implement marketing campaigns, field activities, health camps, and awareness programs effectively.
• Maintain accurate Monthly Call Reports (MCR) and ensure timely reporting with approvals.
• Utilize E-detailing tools, sales applications, and digital reporting systems effectively.
• Capture and update customer interaction details, doctor conversion data, and sample utilization records.
• Coordinate with internal teams and management for sales planning, reporting, and business development activities.

“The Care Continues” reflects the company’s commitment to creating a continuous chain of care that connects people and improves health outcomes worldwide.

Cadila Pharmaceuticals Ltd. is one of India’s largest privately held pharmaceutical companies. With over seven decades of experience, the company focuses on developing and manufacturing affordable, high-quality medicines for patients across the globe.

Driven by innovation and research, Cadila Pharma has made significant contributions to healthcare through its strong drug discovery and development capabilities.

Core Strengths

• Innovation-led drug discovery and development
• Strong investment in Research & Development (R&D)
• Commitment to affordable healthcare solutions
• Ethical clinical research and medical practices
• Global presence with impactful healthcare solutions

Vision

• To be a leading pharmaceutical company in India
• To become a significant global player
• To deliver high-quality, affordable, and innovative medical solutions

Mission

• Discover, develop, and market medicines to prevent, diagnose, and cure diseases
• Achieve customer satisfaction and global leadership in chosen markets
• Drive excellence through world-class R&D and technology
• Act as a responsible corporate citizen with high ethical standards

Work Culture & Employee Environment

Cadila Pharma fosters a supportive and growth-oriented workplace:

• Safe and eco-friendly work environment
• Modern facilities (transport, cafeteria, gym, guest house)
• Fast-track career growth opportunities
• Focus on employee health, happiness, and work-life balance

Employee Engagement & Development

• Regular cultural, sports, and social activities
• Continuous learning and growth opportunities
• Strong emphasis on employee well-being

Corporate Social Responsibility (CSR)

Through its CSR arm, the company actively contributes to society:

• Education initiatives like Back to School programs
• Cleanliness drives (Safai Abhiyan)
• Tree plantation campaigns
• Health awareness programs like AIDS Walkathons
• Encouraging employee volunteering

Commitment to Excellence

Cadila Pharma combines cutting-edge research with ethical business practices to deliver impactful healthcare solutions, aiming to improve lives and create a healthier world.