Assistant Manager - Referral Marketing

The  Assistant Manager - Referral Marketing will support referral network development, doctor relationship management, field visits, lead generation, healthcare partner coordination, and patient referral growth at Gleneagles BGS Hospital, Bengaluru. This requires any degree qualification with 3–5 years of experience in referral marketing or healthcare business development.

Roles & Responsibilities

• Build and maintain referral relationships with doctors, clinics, diagnostic centers, and healthcare partners.
• Promote hospital services, specialties, consultants, packages, and facilities professionally.
• Generate patient referrals, appointments, and business opportunities through field visits.
• Maintain daily visit reports, referral trackers, lead records, and follow-up details.
• Coordinate with OPD, admission, billing, patient care, and clinical teams for referred patients.
• Follow up with referral sources for feedback, service updates, and repeat referrals.
• Track competitor activities, market trends, and referral performance.
• Prepare referral marketing reports and performance summaries for seniors.
• Support health camps, doctor meets, and community outreach programs.
• Maintain ethical communication and professional field conduct.
• Identify new referral opportunities in assigned areas.
• Strengthen hospital visibility, patient reach, and referral network growth.