Content Writer

The Content Writer will create healthcare content, website copy, marketing content, SEO-friendly articles, patient education material, and communication content for Sterling Hospitals, Gurukul, Ahmedabad. This requires Any Graduate, Mass Communication, or English preferred qualification with 2–6 years of experience in content writing, healthcare content, copywriting, communication skills, research, SEO writing, and editing.

Roles & Responsibilities

• Write clear, accurate, and engaging healthcare content for websites, blogs, social media, brochures, and campaigns.
• Create patient-friendly content related to hospital services, specialties, treatments, health awareness, and wellness topics.
• Research medical and healthcare topics from reliable sources before preparing content drafts.
• Write SEO-friendly titles, descriptions, web pages, articles, and marketing content as per brand tone.
• Edit and proofread content for grammar, clarity, readability, accuracy, and consistency.
• Coordinate with doctors, marketing team, designers, digital team, and hospital departments for content inputs.
• Convert complex medical information into simple, understandable, and patient-friendly language.
• Support copywriting for campaigns, advertisements, patient communication, emailers, and promotional material.
• Maintain content calendars, topic lists, drafts, approvals, and publishing trackers.
• Ensure all healthcare content follows ethical communication and avoids misleading medical claims.
• Support SEO keyword usage naturally without reducing content quality or readability.
• Review old website or marketing content and update it for accuracy, freshness, and better engagement.
• Maintain Sterling Hospitals brand voice across all written communication.
• Meet content deadlines and manage multiple writing assignments efficiently.
• Deliver professional, informative, and conversion-friendly healthcare content.