Assistant Manager-Branding

The Assistant Manager – Branding will be responsible for planning, executing, and monitoring branding and marketing activities to build a strong and consistent brandentity for the hospital. The involves managing campaigns, coordinating with internal teams and external agencies, ensuring brand compliance, and driving patient engagement through both online and offline channels.

Roles and Responsibilities:

• Develop and implement branding strategies aligned with the hospital’s vision and business objectives.
• Plan and execute integrated marketing campaigns across digital, print, and offline channels.
• Ensure consistent brand messaging, tone, and visualentity across all communication platforms.
• Coordinate with creative agencies, designers, and vendors for campaign development and execution.
• Manage hospital branding across all touchpoints including websites, social media, brochures, and on-site branding.
• Oversee content creation including promotional materials, advertisements, and patient awareness campaigns.
• Drive digital marketing initiatives including social media, SEO, SEM, and online reputation management.
• Monitor and analyze campaign performance using relevant KPIs and provide actionable insights.
• Plan and execute health camps, events, and promotional activities to increase patient footfall.
• Collaborate with medical and operations teams to design service-specific marketing campaigns.
• Manage brand budgets and ensure cost-effective utilization of marketing resources.
• Conduct market research to understand patient behavior, competition, and industry trends.
• Strengthen brand presence through partnerships, collaborations, and community engagement initiatives.
• Ensure compliance with healthcare advertising guidelines and ethical standards.
• Handle internal branding initiatives to improve employee engagement and brand alignment.
• Monitor and maintain hospital’s online presence, reviews, and feedback across platforms.
• Support PR activities including media coordination, press releases, and brand communication.
• Track competitor activities and recommend strategies to enhance brand positioning.
• Maintain marketing collateral inventory and ensure timely updates.
• Continuously innovate and introduce neweas to improve brand recall and patient engagement.