Senior Manager - Social and Influencer Marketing

Dynamic Senior Manager – Social & Influencer Marketing responsible for leading brand visibility, digital engagement, and influencer collaboration strategies across multiple social media platforms. Skilled in campaign planning, content strategy, influencer partnerships, audience growth, and performance analytics. Adept at driving brand awareness, customer engagement, and lead generation through innovative social media initiatives while managing cross-functional coordination, budget optimization, and marketing campaigns aligned with business objectives.

Roles & Responsibilities

• Develop and execute comprehensive social media and influencer marketing strategies.
• Lead end-to-end influencer campaigns including identification, onboarding, negotiation, and performance tracking.
• Manage brand presence across major social media platforms to maximize engagement and reach.
• Collaborate with creative, content, and digital marketing teams to deliver impactful campaigns.
• Analyze market trends, audience behavior, and competitor activities to optimize campaign effectiveness.
• Build and maintain strong relationships with influencers, agencies, and brand partners.
• Monitor campaign KPIs, engagement metrics, ROI, and social media analytics.
• Develop content calendars aligned with marketing objectives and brand guidelines.
• Drive customer acquisition, brand awareness, and online community engagement initiatives.
• Manage paid social media campaigns and optimize digital advertising performance.
• Ensure consistent brand messaging and reputation management across digital channels.
• Oversee campaign budgets, vendor coordination, and contract management activities.
• Lead crisis communication and social media response strategies when required.
• Mentor and guide social media and influencer marketing team members.
• Prepare performance reports and present campaign insights to senior leadership.

Sun Pharmaceutical Industries is one of the world’s leading specialty generic pharmaceutical companies. Founded in 1983, the company provides high-quality and affordable medicines to patients in more than 100 countries. With a strong global presence, Sun Pharma focuses on innovation, healthcare accessibility, and patient care.

The company has grown into the No.1 pharmaceutical company in India and continues to expand across international markets through advanced research, modern manufacturing facilities, and a diversified product portfolio.

Quick Facts

• Founded: 1983
• Global Revenue: US$ 6.2 Billion
• Employees: 43,000+ worldwide
• Manufacturing Facilities: 41
• Countries Served: 100+
• India Ranking: No.1 Pharmaceutical Company

Vision

“Reaching People and Touching Lives Globally as a Leading Provider of Valued Medicines.”

Sun Pharma aims to improve healthcare access by delivering trusted medicines and innovative healthcare solutions worldwide.

What Sun Pharma Does

Sun Pharma manufactures and markets a wide range of pharmaceutical products, including:

• Generic medicines
• Specialty medicines
• Branded generics
• OTC (Over-the-Counter) products
• Active Pharmaceutical Ingredients (API)
• Complex and innovative drug formulations

The company develops medicines across several therapeutic areas such as:

• Cardiology
• Dermatology
• Oncology
• Neurology
• Gastroenterology
• Respiratory care
• Diabetology
• Ophthalmology
• Urology

Innovation & Research

Sun Pharma is known for its strong focus on research and development (R&D). The company invests approximately 6–8% of its annual global revenue into innovation and product development.

R&D Highlights

• 2,900+ R&D professionals
• Advanced formulation and analytical development
• Expertise in complex products like:
  • Inhalers
  • Liposomal drugs
  • Nasal sprays
  • Controlled-release medicines
  • Lyophilized injections

Global Presence

Sun Pharma has established a strong footprint across:

• India
• United States
• Brazil
• Mexico
• Russia
• South Africa
• Canada
• Australia
• Japan
• Europe

The company is also among the leading specialty generic companies in the U.S. market.

Employees & Work Culture

Employee Strength

Sun Pharma employs more than 43,000 people globally from diverse cultural and professional backgrounds. The company believes in empowering employees, encouraging innovation, and supporting personal and professional growth.

Employee Promise – “Create Your Own Sunshine”

Sun Pharma encourages employees to take initiative, learn continuously, and grow together. The company’s employee culture is built on three pillars:

Better Everyday

• Continuous learning and improvement
• Skill development opportunities
• Performance-driven environment

Take Charge

• Leadership opportunities
• Employee empowerment
• Ownership and accountability

Thrive Together

• Team collaboration
• Diversity and inclusion
• Respect and mutual support

Company Culture – Sunology

Sun Pharma follows a workplace philosophy called Sunology, which represents the company’s values and way of life.

Core Values

• Humility
• Integrity
• Passion
• Innovation
• Quality
• Reliability
• Trust
• Consistency

These values help create a positive, ethical, and growth-oriented work environment for employees across the globe.

Code of Conduct

Sun Pharma follows a strong global code of conduct to maintain:

• Ethical business practices
• Transparency
• Employee responsibility
• Patient-focused healthcare standards
• Compliance with international regulations