Assistant Manager Marketing

Fortis Healthcare Limited is seeking a dynamic and results-driven Assistant Manager – Marketing to support brand growth, drive patient acquisition, and execute strategic marketing initiatives. The involves planning campaigns, managing stakeholder relationships, and promoting hospital services to enhance market presence and business performance.

Roles & Responsibilities

• Develop and execute marketing strategies to promote hospital services and specialties.
• Plan and implement ATL and BTL marketing campaigns to increase brand visibility.
• Coordinate with internal departments to understand service offerings and marketing needs.
• Build and maintain relationships with doctors, corporates, and referral networks.
• Organize health camps, awareness programs, and community outreach initiatives.
• Monitor campaign performance and analyze ROI to optimize marketing efforts.
• Support digital marketing activities including social media, website, and online campaigns.
• Conduct market research and competitor analysis toentify growth opportunities.
• Manage branding activities, promotional materials, and communication campaigns.
• Collaborate with agencies, vendors, and media partners for campaign execution.
• Track patient footfall and contribute to business development initiatives.
• Ensure timely execution of marketing plans within budget constraints.
• Prepare marketing reports, presentations, and MIS for management review.
• Support lead generation and conversion strategies.
• Coordinate with sales and operations teams to align marketing objectives.
• Ensure adherence to brand guidelines and hospital policies.
• Participate in events, exhibitions, and conferences for brand promotion.
• Handle internal communication and promotional content development.
• Stay updated with healthcare marketing trends and best practices.
• Contribute to enhancing patient experience and brand reputation.

Fortis Healthcare Limited is one of India’s leading integrated healthcare delivery service providers. The organization operates a large network of hospitals and healthcare facilities, delivering comprehensive medical services across multiple specialties with a strong focus on clinical excellence and patient care.

Our Story

Fortis Healthcare was established with the vision of building a world-class healthcare system in India. Over the years, it has grown into a trusted healthcare network known for advanced medical infrastructure, skilled clinicians, and high-quality treatment standards.

With continuous expansion, Fortis has strengthened its presence across India and international markets, becoming a major name in tertiary and quaternary healthcare services.

Our Mission

• To provide high-quality, patient-centric healthcare services
• To ensure clinical excellence and patient safety
• To adopt advanced medical technologies and best practices
• To deliver accessible and ethical healthcare solutions

Our Vision

To be a globally respected healthcare organization known for excellence in clinical outcomes, patient care, and innovation.

Our Services / What We Offer

Fortis Healthcare offers a comprehensive range of medical services:

• Multi-speciality and super-speciality treatments
• Cardiac sciences and cardiac surgery
• Oncology and cancer care
• Neurology and neurosurgery
• Orthopaedics and joint replacement
• Emergency and critical care services
• Diagnostic and preventive healthcare services

Why Choose Us

• Extensive network of hospitals across regions
• Highly experienced doctors and specialists
• Advanced medical infrastructure and technology
• Strong focus on patient safety and outcomes
• Commitment to quality and innovation

Our Team

Fortis Healthcare is supported by a large team of renowned doctors, surgeons, nurses, and healthcare professionals dedicated to delivering world-class medical care.

Infrastructure / Technology

Fortis hospitals are equipped with state-of-the-art infrastructure, advanced diagnostic systems, and modern treatment technologies to ensure high-quality clinical outcomes.

Our Commitment

Fortis Healthcare is committed to improving healthcare delivery by providing safe, reliable, and high-quality medical services. The organization emphasizes innovation, ethical practices, and continuous improvement in patient care.