Customer Acquisition Cost Calculator

CAC stands for Customer Acquisition Cost, which is the cost that a company incurs to acquire a new customer.

• It includes all the expenses that a company invests in marketing, advertising, sales, and other promotional activities to attract new customers.
• CAC is an essential metric for startups and businesses as it helps them to evaluate the efficiency of their customer acquisition strategies.

Yes, CAC is the same as cost per acquisition (CPA). Both terms refer to the cost that a company pays to acquire a new customer.

Here are some general industry benchmarks for CAC that could be considered good for startups, presented in table format:

It's important to keep in mind that these ranges can vary greatly depending on the specific startup's business model, target market, and marketing strategies. Startups should also consider their customer lifetime value (CLV) and ensure that their CAC is lower than their CLV to achieve profitability.