The Gordon Formula, also known as the Gordon Growth Model or the Dividend Discount Model (DDM), is used to estimate the intrinsic value of a company's stock based on its expected future dividends. The formula is as follows: . In this formula, D1 represents the expected dividend per share one year from now, r is the required rate of return (cost of equity), and g is the expected dividend growth rate. The model assumes that dividends will grow at a constant rate (g) indefinitely. The formula discounts the expected future dividends back to the present to determine the stock's intrinsic value. The Gordon Formula is particularly useful for valuing dividend-paying stocks, especially those of companies with stable and predictable dividend policies. However, it is essential to use the formula judiciously and consider other factors, such as the company's growth prospects, financial health, and market conditions. Investors and analysts commonly employ the Gordon Formula as one of several valuation tools to assess whether a stock is undervalued or overvalued relative to its intrinsic worth. By comparing the calculated intrinsic value to the current market price, investors can make informed decisions about buying, holding, or selling the stock. It is important to remember that no valuation model is perfect, and the Gordon Formula is subject to certain assumptions and limitations. Consequently, it should be used in conjunction with other valuation methods and qualitative analysis for a comprehensive assessment of the investment's potential.