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CTR (Click-Through Rate) is a metric used to measure the effectiveness of an online advertising campaign. It is calculated by dividing the number of clicks an ad receives by the number of times the ad was shown (impressions) and multiplying by 100.
To calculate CTR, use the following formula:
CTR = (clicks ÷ impressions) x 100
For example, if an ad received 100 clicks and was shown 10,000 times, the CTR would be:
CTR = (100 ÷ 10,000) x 100 = 1%
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