Referral Marketing Manager

The Referral Marketing Manager will be responsible for building and strengthening doctor referral networks, clinic tie-ups, and diagnostic centre partnerships to drive patient inflow. The focuses on developing strong healthcare relationships, increasing hospital visibility, and generating consistent referral-based business growth. The candidate should be skilled in communication, negotiation, and healthcare sales with the ability to manage long-term professional relationships and execute targeted referral marketing strategies effectively.

Role & Responsibilities:

• Develop and manage doctor referral networks across targeted regions
• Build strong relationships with clinics, consultants, and diagnostic centres
• Drive patient referral growth through structured outreach programs
• Identify new healthcare partners for collaboration and tie-ups
• Maintain regular engagement with referring doctors and partners
• Plan and execute referral marketing campaigns
• Track referral performance and report growth metrics
• Coordinate with internal departments for patient onboarding
• Conduct market visits to expand referral base
• Ensure consistent communication with key healthcare stakeholders
• Handle relationship management and partner satisfaction
• Support hospital branding through referral channels
• Achieve monthly and quarterly referral targets
• Analyze competitor referral strategies and improve positioning

Aditya Birla Memorial Hospital is one of India's leading quaternary care multi-speciality hospitals located in Chinchwad, Pune, Maharashtra. Established as a tribute to the late Aditya Vikram Birla, the hospital was created with the vision of providing world-class healthcare services that combine clinical excellence, advanced technology, and compassionate patient care.

Spread across a 16-acre campus, the hospital operates as a flagship healthcare institution of the Aditya Birla Group and has earned a reputation as one of the most trusted healthcare destinations in Western India. The hospital delivers high-quality, cost-effective healthcare services through a team of full-time specialists and cutting-edge medical technologies.

Vision

To build Aditya Birla Memorial Hospital into the most preferred and trusted healthcare facility among patients and doctors in India, known for its legacy, clinical excellence, technology, and patient care.

Mission

Compassionate Quality Healthcare

The hospital is committed to delivering healthcare services that emphasize compassion, quality, innovation, and affordability while maintaining the highest standards of patient safety and clinical outcomes.

Centers of Excellence

Aditya Birla Memorial Hospital offers advanced treatment across numerous specialties and super-specialties, including:

• Cardiac Sciences
• Neuro Sciences
• Oncology
• Robotic Assisted Surgery
• Gastro Sciences
• Nephro Sciences
• Mother and Child Care
• Orthopaedics and Joint Replacement
• Emergency and Critical Care
• Organ Transplant Services
• Minimally Invasive Surgery
• Preventive and Wellness Care Programs

The hospital is particularly recognized for its advanced cardiac care, robotic surgery program, organ transplantation services, and comprehensive cancer care center.

Advanced Healthcare Infrastructure

The hospital features state-of-the-art medical infrastructure including:

• 500-bed quaternary care hospital
• 152 ICU beds
• 13 modular operation theatres
• Advanced Flat Panel Cath Lab
• Dedicated Medical Emergency Centre
• Robotic Surgery Systems
• PET-CT and advanced imaging facilities
• Bone Marrow Transplant Unit
• Specialized Chemotherapy Day Care Unit
• Digital paperless and filmless hospital environment

The hospital's emergency department includes dedicated trauma, cardiac, pediatric, and infectious disease treatment areas equipped with advanced life-saving technologies.

Quality and Accreditation

Aditya Birla Memorial Hospital has achieved several prestigious recognitions:

• Maharashtra's first hospital accredited by both JCI and NABH
• India's first hospital certified with HACCP and ISO 22000 standards
• Continuous commitment to international quality and patient safety benchmarks.

Leadership

The hospital operates under the stewardship of:

• Rajashree Birla – Chairperson
• Pamesh Gupta – Chief Executive Officer
• Nitin Mahantshetty – Medical Director

Their leadership continues to drive innovation and excellence in healthcare delivery.

Why Choose Aditya Birla Memorial Hospital?

• One of India's leading quaternary care hospitals
• Full-time team of experienced specialists
• Advanced robotic and minimally invasive surgery programs
• Comprehensive cancer care facilities
• International quality accreditations
• Patient-centric and compassionate approach
• State-of-the-art medical technology
• Comprehensive preventive and wellness programs.

Our Commitment

At Aditya Birla Memorial Hospital, healthcare goes beyond treatment to creating an environment of healing, trust, and excellence. By combining innovation, compassion, and world-class medical expertise, the hospital continues to improve lives and set new benchmarks in healthcare delivery across India.