Manager - Product

Lupin Limited is seeking a strategic and result-oriented Manager – Product to lead brand management initiatives for the assigned Respiratory portfolio. The involves driving brand growth, developing impactful marketing strategies, managing product lifecycle activities, and ensuring successful execution of campaigns to enhance market share, profitability, and overall business performance.

Roles & Responsibilities

• Lead end-to-end brand management for the assigned product portfolio.
• entify key market opportunities, challenges, and growth drivers through detailed analysis.
• Develop and implement comprehensive brand strategies aligned with business objectives.
• Design tactical plans, action frameworks, and investment strategies to enhance market share and profitability.
• Conduct internal and external market analysis including competitor benchmarking and customer insights.
• Prepare and execute robust brand plans with clear KPIs and performance tracking mechanisms.
• Drive new product development initiatives and support successful product launches.
• Plan and execute brand launch strategies, including pre-launch, launch, and post-launch activities.
• Collaborate with cross-functional teams such as sales, medical, regulatory, and supply chain.
• Monitor brand performance and optimize strategies based on market feedback and analytics.
• Ensure effective execution of marketing campaigns within defined timelines and budgets.
• Manage promotional activities, campaigns, and brand communication strategies.
• Train and support the sales team on brand strategy, product positioning, and campaign execution.
• Lead cycle meetings, conferences, and marketing initiatives to enhance brand visibility.
• Utilize digital marketing tools and platforms to strengthen brand presence and engagement.
• Analyze financial performance, ROI, and campaign effectiveness for continuous improvement.
• Ensure all marketing initiatives align with regulatory guidelines and company policies.
• Prepare presentations, reports, and dashboards using MS Excel and PowerPoint.
• Build strong relationships with internal stakeholders and external partners.
• Drive innovation in marketing approaches to stay competitive in the market.
• Maintain a strong understanding of industry trends, customer behavior, and emerging technologies.
• Ensure timely execution of all brand-related activities with high quality and impact.